Weare - Moving Brands

Creative agency Moving Brands is launching a fashion label that allows consumers to participate in the creation of designer garments. Called Weare, the label has a website where consumers can create pixellated black and white images that will appear as part of the pattern on garments. (Fairs, 2008)

Who are Moving Brands? Moving Brands is an independent agency ranked in the top 10 ‘corporate identity design agencies in the UK’. Founded in 1998, the Moving Brands approach to branding is based around a fascination with cross-platform storytelling. They have achieved a number of world firsts and, as part of their ongoing dedication to the creative exploration and use of technology, have recently launched their own R&D lab – from which the Weare concept was developed. (Fairs, 2008)

“Many people want to be involved in what they wear, and the creation of the world around them. Weare is the world’s first label that allows them to do that. The easiest way to think about this is ‘Fashion 2.0’, it’s an attitude not just a technology.”

Quote from Ben Wolstenholme

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Reference and citation

Fairs (2008 January 20) found that "Wear fashion Label by Moving Brands". Retrieved from https://www.dezeen.com/2008/01/20/weare-fashion-label-by-moving-brands/

"About Us | More Than Business Branding | Moving Brands". (n.d.) Retrieved from https://www.movingbrands.com/about