This Girl Can - FCB Interno

The campaign celebrates active women who are doing their thing no matter how they look, how well they do it or how sweaty they get (motivates woman to become physically active). They want to challenge the conventional idea of what exercise looks like and reach out to women of all backgrounds and ethnicities who feel left behind by traditional exercise. With that they are aiming to inspire more women and girls to wiggle, jiggle, move and prove that judgement, time, money and energy are barriers that can be overcome. (This Girl Can, n.d.)

Are you up for breaking a sweat? This Girl Can is designed to inspire you to sweat like a pig – and feel like a fox while you’re doing it.

"This Girl Can believes that there’s no right way to get active – if it gets your heart rate up, it counts. And we want more women to find what’s right for them." (This Girl Can – what about you?, n.d.)

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Reference and citation

"Sport England: This Girl Can by FCB Inferno" (2020 January) Retrieved from https://www.thedrum.com/creative-works/project/fcb-inferno-sport-england-girl-can

"This Girl Can" (n.d.) Retrieved from https://www.sportengland.org/campaigns-and-our-work/this-girl-can

"This Girl Can – what about you?" Retrieved from https://www.youtube.com/watch?v=jsP0W7-tEOc