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SS13 Aizone Campaign - Sagmeister & Walsh

  • Writer: Kevin Tan
    Kevin Tan
  • May 15, 2020
  • 1 min read

Updated: Jul 15, 2020



Through research of hand crafted typography, Stefan Sagmeister and Jessica Walsh have looked into the specific campaign that they worked on for the 2013 SS13 Aizone campaign. They have been directing campaigns for Aizone, a Beirut based luxury department store, for the past 3 years. The campaign is on taking colourful nature of the brand and turning it into a printed campaign such as newspapers, magazines, and billboards. The SS13 campaign is a collection of hand-made typographic designs that are all formed through a crucial number of process - a combination of both physical and digital. (Sagmeister & Walsh "SS13 Aizone Campaign" - Brittnee Covich", 2013)











Reference and citation


"Sagmeister & Walsh "SS13 Aizone Campaign" - Brittnee Covich" (2013 April 6) Retrieved from http://bananas-cheese.blogspot.com/2013/04/sagmeister-walsh-ss13-aizone-campaign.html


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