Souldrops Detergent - Reka Baranyi

The Souldrops name is worth remembering, as the product family is about to change the way the public thinks about laundry detergents. Following its recent debut, Souldrops is challenging the traditional detergent sector in Hungary. Republic Group, the Cannes Golden Media Lion-winning Hungarian creative agency, was commissioned by the local startup to design a new line that will shake up the industry. The aim is to let customers re-use the bottles as different design elements in their homes. Souldrops is a real game-changer that shakes up a whole industry where the same, dull and monotonous designs and approaches have been dominating for long decades. Not bad for a small, newborn Hungarian startup that is challenging the multinational players of the sector right now. (Mouradian, 2017)

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Reference and citation

Mouradian (2017 April 17) found that "Souldrops Revolutionizes The Conventional Detergent Industry". Retrieved from https://thedieline.com/blog/2017/4/5/souldrops