Rainbow Laces - Lucky Generals and Crispin Porter

An Irish bookmaker on Paddy Power launched the “right behind gay footballers” campaign in partnership with Stonewall in 2013, which was devised by Crispin Porter & Bogusky and created by Lucky Generals. (Lee, 2014)

The purpose of it is to encouraged footballers to wear rainbow laces to stand against homophobia in the sport and creating a supportive environment for the players. The director of Paddy Power’s - Christian Woolfenden was impressed by Luke Generals campaign. The ad campaign addresses the fact that there seem to be no gay players in soccer. (Paddy Power to expand on rainbow laces campaign, 2014)

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Reference and citation

"Paddy Power to expand on rainbow laces campaign" (2014 February 17). Retrieved from https://www.reviewed-casinos.com/news/paddy-power-expand-rainbow-laces-campaign/

Lee (2014 February 17) found that "Lucky Generals joins Paddy Power roster". Retrieved from https://www.campaignlive.co.uk/article/lucky-generals-joins-paddy-power-roster/1281078

Melchers (2016 July 21) found that "Purpose Beyond Profit". Retrieved from https://www.creativebrief.com/bite/purpose-beyond-profit