Progress

Independent Brief (Execution design)

Tissue Box

• Purpose of the text is to showcase and question the audience mindset, to make them curious & wonder. Some parts are as hidden clues / guess to find out more in the tissue sheet & order form.

• Purpose of simple illustration, convey message as story flow from one to another side

All of the text is a response from the survey (to showcase on people)

Overall it looks messy, boring, ugly ...etc

FRONT SIDE

Main Part (Big & bold) : read between the lines (aesthetics, survey question 8)

• Anything can be aesthetics

• Beauty, eye of beholder

• Your daily is aesthetics

• Visualize as whole

response ans from survey + simple illustration ^

LEFT SIDE

Sub Part (small & unseen part) : defines a longer meaning (daily things, survey question 8 &10)

• Every small things to appreciate

• Everyday life has a meaning

• Upbring the daily lifestyle

• Lift the mood of everything

• Spend some time around you

response ans from survey + simple illustration ^

RIGHT SIDE

Sub Part (small & unseen part) : defines a longer meaning (mundane, survey question 14 & 17)

• Even ugly & boring is beauty

• Draw attention to tiny details

response ans from survey + simple illustration ^