Project U/ HIV-AIDS Awareness Campaign with LAUSD

Students created a peer-to-peer awareness campaign to reinvigorate HIV/AIDS prevention efforts and condom use, targeting at risk African-American and Latino youth from the LGBTQ community. The project is a collaboration with the Los Angeles Unified District (LAUSD), Health Education Programs,HIV/AIDS Prevention Unit. (Project U/ HIV-AIDS Awareness Campaign with LAUSD, n.d.)

"I wanted our target audience to understand that they need to think about their own health, but I did not want for them to think we were preaching to them. I wanted them to get the message by acquiring more information at every turn, but with more fun and engagement. Art Center’s students really listened to what I was saying and to what the LAUSD students wanted–and then they made it work. It is more than I could have ever come up with".

Tim Kordic, LAUSD – Health Education Programs, HIV/AIDS Prevention Unit, Project Advisor

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Reference and citation

"Project U/ HIV-AIDS Awareness Campaign with LAUSD" (n.d.) Retrieved from https://designmattersatartcenter.org/proj/project-u-hiv-aids-awareness-campaign-with-lausd/overview/